Ylva Erevall
About
With over fifteen years of experience, Ylva Erevall blends creativity, collaboration, and meticulous planning to produce unique, fresh visual content across beauty, fashion, and campaign photography.
Rooted in a 'listen first' approach, Ylva ensures a relaxed, joyful atmosphere that brings out the best in every project.
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YLva is an incredible photographer. She really knows how to capture beauty and personality. She is extremely professional with very warm energy. It was a pleasure to work with her and I look forward to our next shoot.
Teri Johnson | Harlem Candle Company
My team worked with Ylva on the creation of a series of Cinemagraphs for the launch of Wondercade, a digital publication we created in collaboration with Neil Patrick Harris — I can say with no equivocation whatsoever that choosing to work with her was among our best decisions, and the result was nothing short of extraordinary. Ylva proved highly collaborative during the ideation phase, using her expertise to not only help our team refine and elevate our existing concepts, but also to bring new ideas to the table that we had not even considered. In the execution phase on set, Ylva and her team were an absolute pleasure to work with — exceedingly capable, efficient, patient and kind across the board. Working directly with big name talent is often a somewhat fraught process, but Ylva helped us to make it fun and ensure that the work we created was of the highest quality. In short, can’t say enough nice things about her or recommend her strongly enough. 10/10, would 100% work with again.
Danny Agnew | Creative Director
I had the pleasure of working with Ylva on the launch assets for Neil Patrick Harris’s lifestyle publication, Wondercade. We hired Ylva and her team to shoot a series of Cinemagraphs of Neil. She was incredibly collaborative, communicative, flexible and professional throughout the project.
My team and I had never worked with Cinemagraphs before so there was a bit of a learning curve: the types of shots that work best, how long each set-up takes and all of the little details that make shooting Cinemagraphs a bit of a different animal. Ylva held our hands every step of the way.
She participated in the brainstorming process, helping guide us to the types of vignettes that would translate best to the Cinemagraph medium and all of the technical elements that need to be factored in. She clearly and thoughtfully communicated the time she and her team would need to set up and then shoot each of the vignettes, so that we were able to effectively and efficiently schedule out the day.
She and her team were so flexible throughout the shoot day — working around another photo crew shooting still photos and making it work when we decided to squeeze in one more set-up on the fly. She and her team were not only able to translate our concepts into reality but elevated them to a higher level of sophistication than we could have imagined.
And above all, she was the consummate professional and a delight to work with. I would work with her again in a heartbeat!
Megan Duffey | Director Branded Entertainment
Working with Ylva Erevall on our Wondercade campaign imagery was a truly exceptional experience. Ylva's ability to seamlessly blend traditional and contemporary styles, along with her meticulous attention to detail, brought our creative vision to life in ways we couldn't have imagined. Her dedication to perfection and relentless pursuit of excellence resulted in striking, authentic portrayals that added depth and resonance to our campaign. Ylva's passion, professionalism, and innate talent make her a true gem in the world of photography and directing, and I wholeheartedly recommend her to anyone seeking a visionary artist who can turn dreams into captivating visuals.
Mike Falco | Art Director
We have used Ylva for all our corporate photography from day one at Cornell Capital. She has been an important part of our branding; producing headshots and candid photography for our website with equal ease and expertise. Her charm and efficiency combine to make the process a pleasure for everyone involved, even the most camera-shy. Our people look forward to seeing her on our annual photo day. She puts everyone at ease and brings out the best in each individual, and works with our branding team collaboratively to bring our corporate identity to life.
Henry Cornell | Cornell Capital LLC
Finding photographers who can make u feel comfortable in front of the lens, open to collaborating together, pushing you to think outside of what you even think is possible can be rough!! Ylva did all of this and more! She was efficient with her time, produced an overwhelming amount of fantastic pictures and made me feel like a rockstar. My only major complaint now is that I have wayyyyyy too many pics that all deserve to be used lol!!!!! Also... ask her to make her fantastic popcorn!!!!
Paul Atkins | DELOITTE
Ylva brings absolutely infectious energy, unbridled enthusiasm and an overwhelmingly positive attitude to every interaction. She's a joy to be around and she's as generous as she is talented (hugely!). I've been honored to have been in front of her lens as well, and as a subject it is the same - big smiles and lots of great images!
Timothy Hogan | Photographer/Director
Ylva is one of the most talented photographers I've ever worked with. She is extremely professional and knowledgeable, and was able to make me feel comfortable in front of the camera, which was so important for both headshots and beauty shots that we worked on together. Her energy is absolutely amazing.The results surpassed all my greatest expectations.
What I also liked about Ylva is her creative approach, which I think is also very important when it comes to fashion photography as well.
Paulina Michaels | Producer Merkaba Media Group
AS A LIFELONG ARTIST, AND VISUAL DESIGNER, I HAVE SPENT THE PAST 26 YEARS WORKING IN THE ADVERTISING INDUSTRY, AS AN ART DIRECTOR AND CREATIVE DIRECTOR, AND IN THIS JOURNEY I HAVE LEARNED THAT THE MOST IMPORTANT ELEMENT OF ANY ADVERTISEMENT IS (BY FAR) THE IMAGE. I HAVE WORKED WITH AN ENDLESS AMOUNT OF EXTREMELY TALENTED PHOTOGRAPHERS, BUT NONE THAT ARE EVEN IN THE SAME CATEGORY AS YLVA.
HER ART IS BRILLIANTLY STUNNING, AND SHE HAS DEVELOPED AN ARRAY OF TALENTS UNLIKE ANY OTHER IN HER CRAFT. FROM THE WAY SHE LIGHTS HER SUBJECTS, TO THE COLOR PALETTES & HUES THAT SHE CREATES, TO THE IMAGE COMPOSITION, THEY ARE EACH AN EXAMPLE OF WHAT PHOTOGRAPHY SHOULD BE.
I AM A TRUE FAN OF HER WORK - AND EVEN MORE OF A FAN OF HER AS A PERSON.
Rich Martucci | Co Founder KickAds
Simply put YLva is THE BEST. She's super talented with a can do attitude and I'm always thrilled w her work. We've done 2 shoots together thus far and she's quickly become my favorite person to shoot with!
Carine Vinett | Founder Best Friend Zip
I'VE HAD THE PLEASURE OF WORKING WITH YLVA ON A NUMBER OF VARIES PROJECTS FOR OUR COMPANY AND HAVE BEEN CONSISTENTLY IMPRESSED WITH HER PROFESSIONALISM, CREATIVITY, TECHNICAL SKILL AND EFFICIENCY. HER DELIGHTFUL PERSONALITY IS THE CHERRY ON THE SUNDAE.
SHE IS ABLE TO FIGURE OUT EXACTLY WHAT WE WANT, EVEN WHEN WE ARE NOT SURE OURSELVES, AND TO TURN OUR VAGUE IDEAS INTO BEAUTIFUL PHOTOS.
HER MASTERY OF LIGHTING AND ABILITY TO MAKE THE SHYEST SUBJECTS COMFORTABLE RESULTS IN GORGEOUS FORMAL PORTRAITS. I HAVE COMPLETE FAITH IN HER ABILITIES AND WOULD RECOMMEND HER FOR ANY PROJECT YOU MIGHT BE CONSIDERING.
Krystl Hall | Cornell Capital LLC
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