Mastering Beauty Branding: Insights from Marketing Expert Lydia Bell.

Lydia Bell is a dynamic Brand Marketing Manager in the beauty industry, known for her expertise in brand strategy and identity. She excels in leading creative teams, crafting compelling, SEO-optimized content, and driving impactful digital marketing campaigns. With strong leadership and collaboration skills, Lydia ensures cohesive branding and successful digital initiatives. She is currently at OH BEAUTY.

I had the pleasure of photographing and chatting with Lydia for my personal project, which aims to capture the unique essence of fellow creatives. Through this project, I seek to highlight the valuable insights of my subjects while placing them in the spotlight, ensuring they have fun and feel truly 'seen' throughout the experience. 

Fun fact: the jewelry she's wearing is her own design and comes with a great backstory! Curious to learn more? Drop her a message on LinkedIn!

Q: 𝙒𝙝𝙖𝙩 𝙞𝙣𝙞𝙩𝙞𝙖𝙡𝙡𝙮 𝙙𝙧𝙚𝙬 𝙮𝙤𝙪 𝙩𝙤 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙤𝙛 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙝𝙤𝙬 𝙝𝙖𝙨 𝙮𝙤𝙪𝙧 𝙟𝙤𝙪𝙧𝙣𝙚𝙮 𝙨𝙝𝙖𝙥𝙚𝙙 𝙮𝙤𝙪𝙧 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙧𝙤𝙡𝙚?
A: I was drawn to marketing because I'm an ideas person - the ideation process is my favorite. I love finding new and creative ways to capture people's attention. I'm not much of a salesperson, and I hate products being aggressively pushed to me. Instead I prefer to create gorgeous visuals, fun copy, and entertaining videos to inspire people to try new things, and to have fun with it!

Q: 𝘽𝙧𝙖𝙣𝙙 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙞𝙨 𝙘𝙧𝙪𝙘𝙞𝙖𝙡 𝙛𝙤𝙧 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙩𝙧𝙪𝙨𝙩 𝙖𝙣𝙙 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙩𝙞𝙤𝙣. 𝙃𝙤𝙬 𝙙𝙤 𝙮𝙤𝙪 𝙢𝙖𝙞𝙣𝙩𝙖𝙞𝙣 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 𝙖𝙘𝙧𝙤𝙨𝙨 𝙫𝙖𝙧𝙞𝙤𝙪𝙨 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙘𝙝𝙖𝙣𝙣𝙚𝙡𝙨 𝙖𝙣𝙙 𝙩𝙤𝙪𝙘𝙝𝙥𝙤𝙞𝙣𝙩𝙨 𝙬𝙝𝙞𝙡𝙚 𝙨𝙩𝙞𝙡𝙡 𝙖𝙡𝙡𝙤𝙬𝙞𝙣𝙜 𝙛𝙤𝙧 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙞𝙩𝙮 𝙖𝙣𝙙 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣?
A: It's important to create a strong visual language and brand identity and draw from several sources of inspiration. Find ways to innovate and explore within the realm of your brand image - don't be afraid to experiment! Brands that are too fearful of taking risks become rigid and stale. Also, each channel has different requirements - what works for one won't necessarily work for the other. Find a way to constantly interpret - and re-interpret - the core image of your brand across various mediums using language, visuals, sound, and design. 

Q: 𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙘𝙖𝙥𝙩𝙞𝙫𝙖𝙩𝙞𝙣𝙜 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙧𝙚𝙦𝙪𝙞𝙧𝙚𝙨 𝙖 𝙙𝙚𝙚𝙥 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙤𝙛 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙥𝙧𝙚𝙛𝙚𝙧𝙚𝙣𝙘𝙚𝙨. 𝘾𝙖𝙣 𝙮𝙤𝙪 𝙨𝙝𝙖𝙧𝙚 𝙮𝙤𝙪𝙧 𝙥𝙧𝙤𝙘𝙚𝙨𝙨 𝙛𝙤𝙧 𝙞𝙙𝙚𝙖𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚𝙡𝙮 𝙚𝙣𝙜𝙖𝙜𝙚𝙨 𝙗𝙚𝙖𝙪𝙩𝙮 𝙚𝙣𝙩𝙝𝙪𝙨𝙞𝙖𝙨𝙩𝙨 𝙖𝙣𝙙 𝙙𝙧𝙞𝙫𝙚𝙨 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚𝙙 𝙫𝙞𝙚𝙬𝙚𝙧𝙨𝙝𝙞𝙥 𝙖𝙣𝙙 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙤𝙣 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨?
A: Sure! First, I like to do a deep data dive to gain an understanding of my target audience: likes, dislikes, values, and interests. Using that data, I develop a comprehensive content strategy that aligns with the brand's values and goals. Next, I brainstorm engaging content ideas, either alone or with a team. Staying updated on industry trends and seasonal events is key, as well as identifying the right collaboration opportunities. For content production, the focus is always on creating visually appealing and informative content that stands out!