Who are the people behind creative campaigns? We only see the final results, but who is actually coming up with all these great ideas?
I met Mike Ball, the ECD and Founder of RBM Creative Agency at a networking event, and I invited this brilliant Brit over to the studio for a conversation, coffee, and a portrait session.
In the vibrant heart of Burbank, where creativity meets precision, RBM stands as a beacon of innovation in the realm of entertainment key art and marketing assets. At its helm is Mike Ball, a seasoned visionary with over 25 years of trailblazing across the landscapes of both the US and UK markets.
Mike's journey is one defined by relentless pursuit of progressive creative solutions, spanning industries and continents. From pioneering advertising campaigns to shaping immersive brand experiences, his portfolio resonates with a commitment to excellence and a knack for turning visionary ideas into tangible realities.
VIEW MIKE'S WORK
The Creative Minds Shaping Iconic Campaigns:
A Conversation with Mike Ball
Q: Any traits or skills you picked up in the industry that have helped shaped your life?
A: Be open – creative is always evolving, and one of the worst phrases in the English language is "We’ve always done it like that”. Nothing is set in stone – in creative or in life – so we might as well enjoy the ride.
Q: What’s the mood generally like on set with you? How do you help set it?
A: I like to keep it collaborative, friendly, fun, build a rapport with the team and the talent. I think giving an insight or backstory for what we’re looking to do, building a bond – it really shows in the final work. It shouldn’t feel mechanical. I find that bringing people into the idea helps them add more, it allows us to build something together. Trusting the team you built to excel is important.
Q: Why do you think you’ve lasted this long in the industry?
A: Well it’s coming up to 24 years since my first job as a junior designer – and I think the answer is in question #1. The industry has evolved, and as a creative it pays to be naturally curious about all forms of creative work – without that, I may still be designing toy packaging in Basildon, Essex.
